In Business Communication: Developing Leaders for a Networked World,?Peter Cardon is taking a?practitioner and case-based approach?to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with ?Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with ?cultural and technological ?changes in the business world—transforming them into leaders for a networked world.
